We developed a social-first campaign for Saucony, in partnership with Run North West and Keep On Keeping On Running Club, to launch the new Saucony Elite 2. The content, filmed in Manchester, used a playful narrative of KOKO's founder, Jimmy, racing to catch his club. We delivered a hero video and high-quality stills that captured the club's community spirit and performance. This authentic, community-focused content was created to resonate with Saucony’s target audience.
