IDO

Client
IDO
Year
Industry
Our friends over at Conductor Studio got in touch with an exciting project to create a promotional video for their new Indoor cycling clothing brand Idō. The Commuter films team are all passionate cyclist’s, so this was the perfect project for us. Idō means movement so our creative approach was to capture the movement and textures of the materials in a way to match the design of the clothing. We created a unique perspective using a probe lens to get macro shots of the detailed, breathable fabric. We worked on all areas for this campaign from concept development, pre-production, production, editing and photography.

“Would recommend these guys for any creative visual content. They are on-trend with everything they create!”

– Ben Mills, Mr Benjamin's.

“Would recommend these guys for any creative visual content. They are on-trend with everything they create!”

– Ben Mills, Mr Benjamin's.