Cycling

Peloton x British Cycling

The Team
Creative Direction:
Luke Wiggs Adam Townsend
Production:
Photography:

Peloton x British Cycling

Pelotan approached us in need of content to announce their new partnership with British Cycling. With the Covid-pandemic it was impossible to go out to the training camps and film. Amazingly British Cycling provided us with a library of stock footage taken over the years to build a video to promote the collaboration. Our aim was to showcase the many areas in cycling the partnership covers in a video that will inspire and promote not only Pelotan but cycling in general.