Our friends over at Conductor Studio got in touch with an exciting project to create a promotional video for their new Indoor cycling clothing brand Idō. The Commuter fIlms team are all passionate cyclist’s so this was the perfect project for us. Idō means movement so our creative approach was to capture the movement and textures of the materials in a way to match the design of the clothing. In terms of shots, we wanted a unique perspective that we created through using a probe lens to get macro shots of the detailed, breathable fabric. We worked on all areas for this campaign from the concept development, pre-production, production, editing to photography.